When you run your own business, you have thousands of technology choices to make. There are different brands of computers. There are a gazillion software programs. There are wireless phones, communications devices and gear galore. And you have to choose the right ones for you.

Making wise choices is tough. So is getting the gear to work right. When you need help using a device or piece of software you can pore through a manual or web site or spend your life on hold waiting for the help desk to help. What's an entrepreneur to do?

Here's one answer that works: start your search with the technology your friends and colleagues use. When you and people you work with are using the same equipment and software, lots of good things happen.

When you use the same applications as the people you work with, it's easier to share information. But there's another big benefit, too.

When you use the same equipment and software as people you work with, you also have a built-in, friendly help system. People who work in big companies may have IT people to call, but surveys tell us that they usually talk to each other instead.

Use your friends to help you learn a new system or piece of equipment. You can even make a party out of setting up a new computer.

Use your network to help you use software effectively. Teach each other special tips and tricks that makes the system work easier and more efficiently.

Technology is one of those areas of life where a little help from your friends is better than all the help-desks in China (or India). Choose technology that is best for your business but if you also look to what your friends and colleagues use, that’s a great place to start. Then use each other for help and advice.

Action Steps
Make a list of the things you think you understand about using technology. Tell your friends what you're good at, in case they need help.

Make a list of the equipment and applications you have questions about. Ask your friends if anyone can help you.

Be Bold and grow your business in 2008. Bold Vision Consulting - Expect Results www.BoldVisionConsulting.com

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