FACTS: More than 75% of us believe that companies don't tell the truth in advertising; more than half of us resist paying attention to marketing and advertising; and as much as 60 percent of us have a more negative view of advertising than we did only a few years ago. No wonder it's so hard to build a business! It's also one reason why word-of-mouth is so important and why so many big corporations spend millions on generating "buzz". If you've ever thought about building buzz for your business, here are a few interesting statistics from a 2006 study by Lucid Marketing:

--Women are more likely than men to share a positive experience with a business or recommend an enjoyable product;
--Full-time employees made substantially more daily contacts than those not in the workforce; and
--People with household earnings of more than $100,000 were more likely to make recommendations than those earning less.

So buzz marketers should not only direct efforts to these three "chatty" groups, Be BOLD and make sure your customers are happy campers! You know these stats, too: happy customers tell one person - unhappy customers blab to everyone! Download the Lucid Marketing study for free "U.S. Adults: Word of Mouth Communications"

If you're interested in learning about marketing your professional services business join me for a 90 minute lunch and learn on April 10 in South Portland. You'll leave with an outline of steps you can implement immediately to generate business and increase your reputation as the "go-to" person in your area of expertise. Marketing for Professional Services Businesses 90 Minute Lunch & Learn - 12:00 noon - 1:30 p.m. $49. Call 207-221-3492 or email info@boldvisionconsulting.com for more information.

8-week BOLD Business Boot Camp, Quick Start for Small Business Growth. Begins April 25. www.boldvisionconsulting.com/events/BBBootcamp.php

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