Tuesday, November 24, 2009
Building a Buzz
One key piece to successfully introducing a new product or service to the marketplace is creating product image, or brand identity - often called building the buzz.
[MaineToday.com March 9, 2005]
What's a business worth?
The value of a business reflects a wide variety of factors. Reader Comments: What are your experiences buying or selling a business?
[MaineToday.com December 12, 2005]
Adding a Second Location
Duplicating the winning aspects of your business at multiple locations can be tricky Reader Comments: What factors go into a decision to expand your business?
[MaineToday.com October 18, 2005]
Planning a proper exit
Businesses should have an exit strategy almost right from the start
[MaineToday.com August 31, 2005]
Thinking outside the box
Small businesses should assess their strengths and attitudes when a big box retailer becomes a competitor.
[MaineToday.com July 19, 2005]
Price/value ratio not an easy equation
Experts and business owners find that value sometimes is more important than lower prices.
[MaineToday.com June 7, 2005]
Taking value-added foods to market
Novice entrepreneurs should realize they need to sell their product, not just make it.
[MaineToday.com April 13, 2005]
Keep the cash flowing
Sometimes income is not enough. Businesses need to make sure they have money actually coming in to their bank accounts
[MaineToday.com March 8, 2005]
When it's time to grow, make sure to plan
Growth is an essential part of any business, but make sure to do it right.
[MaineToday.com January 18, 2005]
Pay attention to turn a profit
Staying on top of numbers and trends can either cap losses or turn a profit.
[MaineToday.com November 16, 2004]
Franchising offers options
For those who want to strike out on their own but who have little business experience, franchising can be a good fit.
[MaineToday.com October 19, 2004]
Market research before you leap
Knowing your market is essential to minimizing risk and maximizing gain.
[MaineToday.com September 21, 2004]
First, know thyself
Before you dive into your own business, make sure your know your strengths and weaknesses.
[MaineToday.com August 17, 2004]
Patents no guarantee of wealth
Securing a patent will protect your idea, but the process itself is an expensive one.
[MaineToday.com July 13, 2004]
Every good business starts with a plan
Even the best business idea needs to be put on paper.
[MaineToday.com June 8, 2004]
Show me the money!
Getting funds for your business can be daunting. Here's how one man did it.
[MaineToday.com May 11, 2004]
This week's news:
Sunday, July 15, 2007
Saturday, July 14, 2007
Friday, July 13, 2007
Thursday, July 12, 2007
Wednesday, July 11, 2007
Tuesday, July 10, 2007
Monday, July 9, 2007
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 Katherine Arno is the Director of Training and Communications for the Maine Small Business Development Centers (mainesbdc.org) in its Portland center at the University of Southern Maine.
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