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One of the major hurdles Ocean Omega is encountering as we broach seeking more retail venues is; battling the high cost of raw materials and packaging. I am working on setting examples of how our distributorship could overcome the problem and grab a decent share of retail markets.The major dilemna at hand is
Abstract:Changing and Upgrading Packaging for Retail Exposure.

Differentiation and branding of fish oil and pet healthcare products have created interest in the potential for Ocean Omega to consider how to best invest further up the fish oil supply chain to capture a greater share of the consumer's dollar. However, the ultimate success of our distributor-owned ventures will depend on our ability to identify market opportunities and execute merchandising strategies to maintain sales of a competitive product in a commodity market environment.

Application title – brand name: Ocean Omega Fish Oil For Pets

Applicant company: Ocean Omega

Brand owner: Ocean Omega BH Sales

Category:Fish Oil For Pets: Pet Nutrition

Project scale: 1 national 1 regional 1 local

Marketing goal

Specify clear goals and tasks of the project. For example, to occupy a certain market share; to increase sales among the target group representatives; to achieve a certain level of brand perception; to change the present attitude towards the brand; to achieve a certain level of brand awareness; to encourage brand loyalty, to increase the number of those who have used the product, etc.

1.) Strengthening Ocean Omegas’ positions in the segment of fish oil for pets , growth of sales by the rates exceeding the growth of the market (the forecast for the market growth in 2008 is +6%), increase of weighed distribution up to a level not below 45 % with focus on quality of distribution with using of non-standard POSM ( Point of Sales Materials ).

2.) Increase the Ocean Omega brand awareness among the target audience up to 60 % and positioning the brand as a fish oil of supreme quality and worth. Growth of the following image characteristics: as it will pertain to SOME retail venues: the points of consideration include changing packaging to accommodate: “Stylish brand”, “Sophisticated brand” and “Brand which is worth paying more for".

3.) The launch of a new SKU in bottles with a new label to strengthen the emotional appeal to the brand “Ocean Omega” as a fish oil of supreme quality and worth, emphasizing the sophistication of the consumer. In the months after a tentative launch of such a campaign we would hope to see the the share of the new SKU not less than 10 % from the total brand volume and the weighted distribution not less than 8% .

4. ) Strengthening the link between Ocean Omega and the world of retail based venues based on the current brand’s positioning as a fish oil with bright individuality. Growth of the image indicator the "Brand connected with the world of fish oils".

The entries above are some marketing jargon that basically breaks down to this: how we are forced to slowly progress to a difference in bottling and labeling, reflective of high costs incurred when working with a modest shoe string budget.

Although it is quite true that eye catching packaging and labeling definitely have a place when comprising being placed on a retail venues' shelving, which is more matriculated when there are already several other fish oils being displayed.However, our dilemna remains how to accomplish this moving forward without DRAMATICALLY passing on the costs of expensive labels and bottling to "pretty up" the outward appearance, without inflating the price of the contents within significantly?

This is even more so where our website and Ocean Omega Blog and Passionate Pet Lovers Message Board will play an integral role in our growth and development. We have to secure the fact that clients believe that the product within is a superior product at a fair and reasonable price, and perhaps concede that the product at this juncture isn't necessarily in the Touchie, Glitzy Make You All Warm and Fuzzy Packaging.

Our first process has been in place for several months now, a new label which conveys pertinent information, the upgrading of both the bottles and labels is in a "phase in mode", contingent on available funds moving forward.

With a full money back guarantee; we simply ask "close your eyes" open the bottle and use the product-if you are happy with what the results are for your pet, please take solace in knowing the fact that someday we will have it in a bright and fuzzy package which will enhance our opportunities for retail venue dissemination then we will not only have the best fish oil out there, but perhaps the prettiest packaging also.