We are continually being asked why our Ocean Omega Fish Oil should be considered as a vital pet food supplement: here are some factoids for everyones consideration:

One of the most pressing issues in pet healthcare for the 21st century is nutrition, with obesity, diabetes and cardiovascular disorders, and many other pet afflictions becoming more and more prominent, its all linked to their diets. In that aspect, omega-3 will play a major role. Since 1971 there are now some 14,000 published papers on omega-3, including close to 6,000 animal studies.

For three billion years Marine Phytoplankton has supported virtually all living creatures in the ocean. It contains a unique combination of life sustaining nutrients including; Omega 3 essential fatty acids (EPA and DHA), protein, chlorophyll, vitamins, minerals and trace elements.

Phytoplankton are the food source utilized by some of the world's largest and longest living animals and fish. Menhaden are gill raking fish that eat phytoplankton.

Menhaden is a natural food source for blue whales, humpbacks, baleen whales and more species of fish, that all eat plankton ,and they live between 80-150 years while maintaining great strength and endurance and are sexually active and able to reproduce until they die. The menhaden is the most important fish in the sea if you understand its ecological purpose.

In addition to providing high protein fish oil, the menhaden are also extremely rich in desirable long-chain Omega-3 fatty acids. It is no wonder that menhaden is an ingredient in many of the better dog foods. With concentrated, high quality protein for growth and vigorous maintenance, and rich in Omega-3 fatty acids for a healthy cardiovascular system, supple skin and glossy coat, menhaden earns it's reputation as a vital ocean food source.
That is why this fish from its natural sources is of superior quality when compared with fish from farms.

Because it lives solely on phytoplankton, the menhaden is a "clean" fish. And, because it is preyed upon by most everything in the sea, it has evolved into a strong and fast swimmer meaning good muscle mass, and therefore has concentrated protein. Our high quality and competitively priced Ocean Omega-3 Fish Oil which is not normally found in other pricier cold-water fishes can of course be perceived as an added bonus.