Ocean Omega and our progression to generate orders:

When we finally launched Ocean Omega in September of 2003, we immediately established our website seeking SEO (Search Engine Optimization). I know a little bit about computer programming and website design, this coupled with my partners expertise in computer website design and graphics; gave us a positive business expense savings by implementing our own ideas through establishing a Yahoo Store.

At the time of inception, the website was a challenge, which is still an ongoing process, to learn along the way, and strengthen our internet positioning.Thus, the first three months of our existence, resulted in generating sparse orders which was contributory to our saga of being initially very hard to find on the world wide web.

When 2004 arrived, we started to accelerate in search engine positioning, and we enjoyed an accompanying increase in orders. I then started to devote my efforts to the Sales & Marketing of Ocean Omega and our Ocean Omega Fish Oil products.

My partner and I decided that he would handle the website administration, the filling and labeling of bottles, the packaging and shipping of the product, and I would do the marketing, sales, networking , and public relations side of the business.

Working on a shoe string budget, I made my first attempts at networking within the New England area. This entailed a tremendous amount of time doing research on topics ranging from, what competitors were doing in their own marketing efforts, reading website comments and online industry journals, searching chat rooms, reading trade publications, etc., etc.

My first series of encounters where I actually started speaking with potential clients resulted in conversations at my first pet related outdoor event, as I was a featured vendor. I made some acquaintences affiliated with the New Hampshire area sled dog mushers. Those folks conveyed to me that a competitor in Maine was at that time the major supplier of their fish oil for their pets.

We negotiated a trial order basis program, contingent on me attending some of their own trade shows to explore a "group purchase" discounted program survey of interest.The program yielded great success, as we passed the litmus test of superior quality of product, superlative pricing, and prompt efficient customer service and delivery.

In my next series of blogs I will further expand upon how this first substantial client base served the "word of mouth" and "customer referral" facet of my
pre-conceived marketing plan.

BH
Ocean Omega Promoting Good Health In ALL Pets.
www.oceanomega.com