MARKETING ANGEL™
by Kimberly McCall
A web tale: Site development, spam and search engines
An expert wades through the sea of technobabble to provide some actual answers.(May, 2001)
Sometime it pays to hire a professional
Computers and desktop publishing software can lead business owners into grief, not profit.(April, 2001)
Does television advertising work for small businesses?
You don't have to be a conglomerate to use this pricey medium.(March, 2001)
Is radio advertising a good buy for your business? Get the scoop from an ace.
For the right business, it's a great deal.(February, 2001)
Peppy promotions planning
Done right, these events can work wonders.(January 2001)
Pitching your story to the media
Doing your homework makes the process easier.(December 2000)
Good marketing help doesn't have to be hard to find
You just need to know where to look, and what to look for. (October 2000)
The importance of a cohesive marketing team
Leveraging the strengths of other professionals will give your
business more of a boost than your singular efforts. (July 2000)
Be prepared: the crisis communications plan
How to manage your message when
Murphy's Law strikes your business. (June 2000)
Media relations: the good, the bad, and the ugly
If you want your story to be told, there are a
few things you should remember about the
news media. (April 2000)
Slipping out the back, Jack: When a customer gives you the heave-ho
OK, I admit it: I've been jilted. Not often,
mind you. In fact, only once. (March 2000)
Making the most of your Web site
Your Web site has likely surpassed your
business card as the first contact a client will
have with your business. (February 2000)
Reviewing your marketing efforts
It's that time of year again. (January 2000)
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