Although imitation may be the highest form of flattery, copyright infringement can get you time in the big house. In this day of copy and paste and downloading, savvy marketers and advertisers need to know the basics of copyright law and practice and where the lines are drawn.

The Ad Club of Maine is hosting a great professional development seminar on the topic this Thursday night. Topics covered:

What is a copyright? And why should you and your clients care? What do you need to do to get a copyright? How long does it last? What are the hottest trends in copyright law? What is licensing and how does it work? Are there tax issues you should be aware of?

If your clients expect you to be an expert in copyright law, intellectual property and/or licensing, join the Ad Club of Maine for “Copyright Law and Practice.” This November Professional Development Series program gives you the chance to hear from two of the best minds in the business: Peter Guffin, Partner, Pierce Atwood’s Intellectual Property and Technology Practice Group and Matthew Stein, Pierce Atwood Associate specializing in IT. This is a must-attend event for anyone that gets asked really tough questions about copyright law.

EVENT DETAILS
Thursday, November 16, 2006
5:30 – 6:00 p.m. Social with light refreshments
6:00 – 7:30 p.m. Presentation, followed by Q&A
Cost: Free to Ad Club and MPRC members, $10 for non-members
RSVP: info@maineadclub.com
Location: Chevrus High School Jesuit Library, 267 Ocean Avenue, Portland, ME

USM Marketing Professor Bob Heiser will present “Preemptive anti-shoplifting behaviors in retail environments: A longitudinal analysis of impact on retailer image” as part of the The L.L. Bean/Lee Surace Colloquium Series.
You
can register for the FREE event online.