What company doesn’t want to be the Golden Arches of its industry? Moving consumers from brand indifference to brand recognition to brand preference to brand loyalty is the goal of many marketers and small business owners.

SWAG (swag) --noun An acronym for "Stuff We All Get"; Useful items given to a specific group of people designed to reinforce a theme, a brand or an experience; Also known as branded logo merchandise, promotional products and advertising specialties.

Did you know there are EIGHT different types of swag? Explore several ways swag can be used to promote your business, either internally or externally….

It’s who knows you.