Companies can get extremely creative with marketing promotions in an attempt to break through the clutter and get their message across. If done well, unique promotions can boost the visibility of a company, service or product in a way that also positively impacts the bottom line.

Does anyone else think this is the whackiest marketing idea of the year? CBS is planning to do a major investment in egg marketing. They’ve announced for their fall campaign that they’re placing laser imprints of its trademark eye insignia and show logos on eggs….35 million of them! Have mercy on those chickens!