Are you giving the same old gifts in the month of December because you ‘always have’? If so, you might want to rethink that strategy.

Thanksgiving has come and gone, so if you're feeling festive you really ought to make your selection before the end of the week. Last minutes gifts are possible, but expect to pay rush fees for quick turnaround.

When making your list, consider the following: who are you giving the gift to—employees, clients, strategic partners, referral sources? Some companies have policies against receiving gifts, so check with HR or even the receptionist to make sure the gift isn’t returned to you. Also check with others in your office to make sure your company is not gifting the same person twice.

Why are you giving the gift in the first place? Is it coming from a place of thanks? Would you like to instill loyalty in your employees -- or clients? Are you hoping to cement a relationship or connect with someone? Would you like to generate more referrals or thank someone for referrals? Remember, a gift is not the same as a promotional product – a gift typically has higher value and is given to someone with whom you already have a relationship.

The motivation of the gift should dictate the price. A gift that appears to be a bribe in any way is a major faux pas. Spending $25-$50 on clients is not uncommon. The IRS typically allows only twenty-five dollars per person per year, so you might want to check with your accountant.

Make client and employee gifts more meaningful…

Try giving a gift at New Years instead. A simple shifting of dates can go a long way in keeping you out of the shuffle – and keeping you politically correct.

Combining a small gift with an employee bonus makes the bonus more memorable and personal than cash alone. A small practical gift is probably better than a measly cash bonus.

Probably the most daunting task is deciding what to give.

Since most recipients will be people you know something about, you should break them down by demographics: men, women, age range, and job type (office workers, executives, on the road salespeople, techies, construction/utility supervisors, retail etc.).

When choosing an item, choose something practical, not personal. Let’s face it, practical gifts have broader appeal and personal gifts aren’t appropriate for business associates. Nobody wants to get perfume from their boss anymore!

The gift must express who you are, who your company is, what you stand for and how much you value the people who make you a success. Be creative, but functional. Some of the best gifts feature a new twist on a basic product.

When imprinting a gift use subtle logos in inconspicuous locations or don’t use a logo at all. If the gift is worthwhile, the recipient will remember you when they use it. Conversely, personalizing a gift with names, initials, job title or messaging is gaining popularity.

Presentation of the gift is extremely important and often overlooked. Use festive packaging, such as goodie bags with tissue paper in your company colors. Or better yet, make the packaging part of the gift. Hand written notes are an excellent idea and worth much more than a generic thank you.

Too much to think about? Most promotional consultants/promotional product distributors will provide you with free ideas tailored specifically to your goals.