According to the National Retail Federation families with kids will spend an average of $563 on school supplies. Ouch!

Sponsorship of beloved non-profit organizations is a time honored marketing strategy. Here is how one local business sprayed it on....

They say that the “average” person is exposed to 3000+ advertising messages per day. With so many messages out there, how do you get a consumer to remember your company when they are ready to make a purchase?

There are two basic ways to remember things: rote memory (repeating something over and over again) and associative memory (tying two or more things together in your mind). Associative memory is more reliable, so don’t underestimate it's importance – it could mean the difference between being remembered and being forgotten.