People often ask me “What’s the hot new promotional product?”

While there is no shortage of trendy, innovative products, the ‘hot new item’ for a local fast food restaurant is going to be completely different than the ‘hot new item’ for a business that provides international accounting services.

Many people think promotional advertising involves putting your logo on a cool product that will “get your name out there”. Just like traditional forms of advertising, the promotional products market has changed. With multiple distribution channels, an overabundance of marketing messages and increased pressure to justify ROI, it is no longer feasible to take a blanket approach. We need to be more targeted and strategic with our marketing dollars.

Marketing is all about being on the top of your customer's mind. That is done by frequently "touching" your customers. A change in your business is a great reason to reach out and touch your customers.