Have you purchased or received any gift cards recently? With the holiday season here, chances are becoming more and more likely that your answer is yes. This is due to the growing popularity, convenience and use of gift cards. According to the National Retail Federation (NRF) Gift Card Survey, over two-thirds of consumers (79.7%) plan on purchasing at least one gift card this year. The average consumer will spend $116.51 on gifts cards in 2006.

About a month before I started my business I had the pleasure of dining with Jay Conrad Levinson, author of the infamous Guerilla Marketing series.

This was a great place to start since he defines marketing as everything you do in your business, from the moment you conceive of it to the time people buy your products and services on a regular basis.

'Tis the season to join together and prosper.