Has your company clearly defined its top 100, 150 or 250 (or more!) stakeholders, customers, clients or others for your business to be successful? Is there a high-touch marketing strategy or plan in place to develop and/or cultivate strong relationships with these key partners?

"Your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should."

This line, spoken by Jeff Goldblum in the movie "Jurassic Park," has stuck with me for 13 years. In context, the character is referring to the decision to plunge forward with bringing dinosaurs back from extinction in order to create a theme park. But the idea behind the thought is nothing new in the business world.

USM Marketing Professor Bob Heiser will present “Preemptive anti-shoplifting behaviors in retail environments: A longitudinal analysis of impact on retailer image” as part of the The L.L. Bean/Lee Surace Colloquium Series.
You
can register for the FREE event online.

Although there’s nary a snowflake in sight, it’s coming. Sooner than you think. In fact, if you want to know exactly how many hours before Christmas, you can check here.

Although as a parent I have been warned in print, on the broadcast news and now through my town's community programs about the danger of myspace.com, as a marketer I adore the site.

Companies can get extremely creative with marketing promotions in an attempt to break through the clutter and get their message across. If done well, unique promotions can boost the visibility of a company, service or product in a way that also positively impacts the bottom line.