Have you considered using a Focus Group to gain a clearer understanding of your target market? Perhaps you are trying to uncover some unmet need that your customer or non-customers have?

The Maine Marketing Association will be hosting a Lunch and Learn on Thursday covering "Appropriate and Inappropriate Uses of Focus Groups".

MaryEllen FitzGerald, President and founder of Critical Insights will be leading this discussion on how and when to engage a focus group and how to get the most out of the experience.

Ms. FitzGerald conducts on average 150-200 focus groups nationally throughout the year. She has developed a national reputation for her expertise in public opinion polling, attitude and awareness studies and consumer sentiment assessments, utilizing a battery of qualitative and quantitative measures.

If you have ever considered engaging a focus group this is a great opportunity to learn from a research veteran.

The Maine Marketing Association Lunch and Learn will take place from 11:30 - 1:00 in room 424 of the Glickman Library at the University of Southern Maine, Portland.

The cost to attend is $5 for MMA members and $10 for non-members. Participants may pay at the door. Bring your own lunch. Beverages and dessert will be provided. To register, please contact the Maine Marketing Association at registration@mainemarketingassociation.com.

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