Sounds simple enough, right? The next section of the business plan is your Product Description. Your task is to write persuasively and concisely to convince your reader that your product or service is worth buying. This is not the marketing plan; you will get to the marketing details later. For right now, just focus on the product or service itself.

The title of this entry is the first major component of your business plan, usually called the Company Description. Depending on what you are trying to accomplish with the plan and when you went into business, this section will vary. At its core, though, the same information is still needed.

Now that you have everything set up, its time to do the detailed planning that I talked about. Don’t just sit there and plan for the next six months! You should be out there selling during the day and planning the business at night- or vice versa if you business is a night club!

If you successfully filed your articles of organization or incorporation, you are ready to move to the next steps before you can hang out your shingle. The following five steps should get you headed in the right direction¹.