More and more consumers are paying close attention to the products that they use. They are making choices to support businesses that are taking extra strides to protect our natural resources.

The Professional Logging Contractors of Maine wanted to create standards that would bring a sense of professionalism to the logging industry. Sandy Brawders, Executive Director of The PLC of Maine, took on the task of writing The Master Loggers Certification Program. Together, with the PLC of Maine’s Executive Committee, they worked feverishly back and forth to create the standards that would bear the Master Logger Certified Logo. The Trust to Conserve the Northeast Forest was born in order to implement the Master Logger Certification Program.

Maine was the first state in the world to institute third party accountability. These independent verifiers work to monitor the checks and balances, and insure that responsible harvesting standards are constantly being upheld. To find out more about Master Loggers go to www.masterloggercertification.org/

I like to know that when I bring a tissue to my nose or throw another log on the fire, that these products are born from a responsible harvest. More and more logging companies, whether large or small, are making the wise business choice to become Master Logger Certified.

Think of all the things that we use on a daily basis that come from the forest. Paper towels, toilet paper, copy paper, not to mention all our furniture. What about your cubicle? You may not have given a second thought to whether your workspace that surrounds you each day came from a responsible harvest.

If any of your favorite magazines are published by Time Inc., the world’s largest magazine publisher, you can rest assured that your reading enjoyment has been brought to you by a publisher who cares about the sustainable management of your natural resources.

So when the public purchases firewood from our sister company Maine Custom Firewood, www.mcfirewood.com/ they know that they are burning wood that was harvested responsibly, upholding the standards set forth to protect our environment.

Change can be large, like Time Inc.’s commitment to sustainable paper purchasing, or small, with a homeowner’s careful choice of which firewood company to use. The most important thing is we are consciously moving in the right direction, by thinking about the companies we use, and how they treat our environment.

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